MACK TRUCKS - MACK MASTERS 2017
Challenge:
Mack Masters, a biennial competition open to Mack Trucks’ technicians in North America, Canada, Latin America, and Mexico is one of the most highly anticipated events sponsored by Mark Trucks. Over fifty teams compete in various online challenges with the hopes of being among the six best to make it to the competition finals held in Allentown, Pennsylvania. The challenge was to create signage that could be transferred to various sites throughout the event - conference center, final event gala, and airport
​Solution:
“ Presentation is ALMOST everything. No matter how beautifully executed, the design must solve a business problem and have a purpose. Here, retractable banners, easel signs, and removable way-finding are easily transportable and make for easy installation in various locations."
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​Project Input:
Copy writing, creative direction, graphic design, budget and timeline management, event planning, talent contract negotiation and procurement for Grammy award-winning Buckwheat Zydeco.
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Team: Cortni Witherspoon of Clever Doodle Design for
Mack Trucks
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