GROW WITH ME YOGA
Challenge:
Jessica Yanez of Grow with Me Yoga partnered with Clever Doodle Design to create branding for a new yoga studio. Catering to children of various ages, Jessica wanted her branding to feel warm and inviting yet welcoming for different age groups.
​Solution:
Because yoga is largely about getting back to your spiritual essence and using your body (as opposed to machines) to build strength and flexibility, we chose to design Grow with Me Yoga's logo to be simple yet strong. Using a sans serif font with a heavier weight and various extending ligatures, we were able to create a logo that is sturdy AND mimics yoga poses and movements.
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This minimalist approach incorporates bright colors with sophisticated lines and appeals to a wide age range.
​Project Input:
Creative direction, graphic design, art direction, web design, e-commerce design, social media design
Team:
Clever Doodle Design
