AFRICAN AMERICAN
ATELIER
An identity rooted in art and community.
Brand strategy • Visual identity
Website design
ART. CULTURE.
COMMUNITY.
THE CHALLENGE
Create a recognizable identity and digital presence that express the African American Atelier’s connection to artists, culture, and community.
THE IDEA
An artist holding a paintbrush forms a capital A. A horizontal arrangement pairs the distinctive symbol with a clear, readable name.
THE PALETTE
Colors sampled from Amanda Mack’s artwork connect the identity to its creative community. Muted green, ochre, near-black, red-brown, and golden yellow give the system warmth and cohesion.
THE APPLICATIONS
Business cards carry the identity into print. Website design extends it through typography, color accents, navigation, and layouts that showcase the artwork.
THE RESULT
A cohesive brand system that gives the Atelier’s exhibitions, artists, and programs a recognizable platform.