PartsASIST
VOLVO + MACK

THE CHALLENGE
Make an established online parts-ordering platform recognizable and easier to explain to Volvo Trucks North America and Mack Trucks audiences.

 

THE RESPONSE
Expand the existing mark into a cohesive visual system, supported by practical videos that explain the platform’s features and benefits.

 

THE APPROACH
Creative strategy, scriptwriting, photography direction, and resource planning connected brand standards with a coordinated content program.

 

THE DELIVERABLES
Comprehensive brand guidelines, two hero videos for Mack and Volvo, and scriptwriting and editing for 16 explainer videos.

 

THE RESULT
A coordinated brand and communications system across static design and video.

 

PROJECT CREDIT
Independent work by Cortni Bhardwaj, completed outside Clever Doodle Design.