UNDOING WITH
JEANIE DUNCAN
A recognizable voice for stories of transformation.
A VOICE OF ITS OWN.
THE CHALLENGE
Create a recognizable identity for honest conversations with women navigating transformation, across podcast platforms, video, and promotion.
THE IDEA
A simplified Gordian-style knot comes undone within a custom lowercase wordmark. The incomplete symbol and removed dot on the “i” express release, resilience, and authenticity. A handwritten signature keeps the host’s presence personal.
THE SYSTEM
An introspective gray-blue and muted lilac palette is balanced with warm orange, yellow, and peach. Soft curves connect the identity across applications.
THE DELIVERABLES
Logo and signature variations, color and background rules, typography, podcast cover artwork, a YouTube banner, and a practical brand guide.
THE RESULT
A consistent visual language that carries the show’s reflective, personal voice across channels.