UNITED NATIONS CITES
A global mission. A consistent voice.
Brand strategy • Visual standards
Website design
THE BRAND IN PRACTICE
One visual system, built to work across global communications.
CONSISTENCY AT A GLOBAL SCALE.
THE CHALLENGE
Modernize CITES communications while preserving its globally recognized logo and working within United Nations visual and communication standards.
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THE RESPONSE
Audience research informed an orange information bar and a conure-inspired palette connected to the conservation mission. The work included design strategy and application guidance for a five-member United Nations team.
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THE DELIVERABLES
Comprehensive brand guidelines, an identity system, website design, PowerPoint and brochure templates, social assets, and apparel applications.
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THE RESULT
A documented visual language and repeatable tools for consistent communications across print and digital channels.
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