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GRACE BRAND FAMILY
One brand family. Three distinct expressions.
CONNECTED BY DESIGN.
THE CHALLENGE
Unify GRACE Consulting, GRACE Education Advocacy, and Therapy You Can Wear while giving each a distinct purpose and personality.
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THE RESPONSE
A supporting hand and abstract G anchor Consulting. An open book connects Education Advocacy to the same structure. Heart and garment forms give Therapy You Can Wear a personal expression, supported by a shared palette.
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THE DELIVERABLES
Three coordinated identities, primary and alternate marks, horizontal and stacked layouts, color and typography systems, photography direction, and a practical brand guide.
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THE RESULT
A connected family of recognizable identities that works consistently across communications, apparel, and ecommerce.
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